Hacienda Alsacia - Costa Rica

This assignment involved crafting the merchandising strategy for the brand new visitor center at Starbuck’s Hacienda Alsacia coffee farm. From conceptualizing a versatile and adaptable fixture system to mapping out the customer journey within the merchandise zone, I seamlessly wove in elements of local culture. Notably, we utilized traditional Costa Rican ox carts as unique displays for showcasing our exquisite coffee offerings.